Social-First Campaigns

Khephra Husser

Creative Director, Social Content Specialist, and Boutique Owner

Khephra.hines@gmail.com

Introduction

I am Khephra Husser, a Creative Director specializing in social-first campaigns and organic content. My background spans from art direction to managing a high-engagement boutique on Poshmark, where I connect art, design, and strategy to build brand loyalty and drive meaningful interactions. With over 429,000 views on TikTok product videos and a following of over 93,000 on Poshmark, I am committed to developing visual stories that resonate, sell, and inspire.

Portfolio

1. Social Media Campaigns

TikTok Product Launch Campaign

• Project Summary: Created and executed a TikTok-based product launch campaign, using trend-driven content and custom hashtags to build product demand. Sourced unique ingredients and sold the product at a 700% markup through a targeted pop-up shop campaign on Poshmark and Etsy.

• Results: 429,000 views, 95,000 likes, and 3,800 new followers on TikTok.

• Key Achievement: Successfully sold out the product line, exceeding campaign goals and affirming the impact of social-first strategies.

• Visuals: Embed short TikTok clips, screenshots of viral hashtags, high-engagement posts, and customer comments showcasing the campaign’s interactive appeal.

Poshmark Boutique Strategy

• Project Summary: Developed and managed a Poshmark boutique with a following of 93,800, converting social media engagement into boutique sales. Leveraged organic content to engage followers and maintain a high level of client satisfaction and retention.

• Results: Achieved “Top Seller” and “Ambassador” status, converting social media followers into loyal boutique clients.

• Key Achievement: Built a strong brand reputation as a reliable seller, earning top ratings and fostering an active community of clients.

• Visuals: Showcase top-performing listings, select client reviews, and images from boutique posts that boosted engagement.

2. Viral Hashtag Campaigns

• Campaign Details

• Objective: Drive engagement by creating unique, interactive hashtags that resonate with followers and spark community involvement.

• Sample Results: Viral hashtags generated over 3,000 views per post and were consistently reshared, replied to, and engaged with by followers.

• Visuals: Include screenshots of popular posts featuring successful hashtags and follower interactions that emphasize the campaign’s reach and effectiveness.

3. Interactive Content Highlights

• Content Details

• Objective: Enhance brand visibility and community connection through interactive content like Q&A sessions, polls, and stories on TikTok and Instagram.

• Visuals: Embed high-engagement posts and interactive features, such as poll results and notable follower replies, that illustrate the campaign’s success in sparking audience dialogue.