Social-First Campaigns

Khephra Husser

Creative Director, Social Content Specialist, and Boutique Owner

Khephra.hines@gmail.com

Introduction

I am Khephra Husser, a Creative Director specializing in social-first campaigns and organic content. My background spans from art direction to managing a high-engagement boutique on Poshmark, where I connect art, design, and strategy to build brand loyalty and drive meaningful interactions. With over 429,000 views on TikTok product videos and a following of over 93,000 on Poshmark, I am committed to developing visual stories that resonate, sell, and inspire.

1. Social Media Campaigns

TikTok Product Launch Campaign

• Project Summary: Created and executed a TikTok-based product launch campaign, using trend-driven content and custom hashtags to build product demand. Sourced unique ingredients and sold the product through a targeted pop-up shop campaign on Poshmark and Etsy.

• Results: 429,000 views, 95,000 likes, and 3,800 new followers on TikTok.

• Key Achievement: Successfully sold out the product line, exceeding campaign goals and affirming the impact of social-first strategies.

Poshmark Boutique Strategy

• Project Summary: Developed and managed a Poshmark boutique with a following of 93,800, converting social media engagement into boutique sales. Leveraged organic content to engage followers and maintain a high level of client satisfaction and retention.

• Results: Achieved “Top Seller” and “Ambassador” status, converting social media followers into loyal boutique clients.

• Key Achievement: Built a strong brand reputation as a reliable seller, earning top ratings and fostering an active community of clients.

2. Viral Hashtag Campaigns

• Objective: Drive engagement by creating unique, interactive hashtags that resonate with followers and spark community involvement.

• Sample Results: Viral hashtags generated over 3,000 views per post and were consistently reshared, replied to, and engaged with by followers.

3. Interactive Content Highlights

• Objective: Enhance brand visibility and community connection through interactive content like Q&A sessions,, polls, and stories on TikTok and Instagram.

Creative Strategy & Art Direction

• Skilled at crafting creative strategies that align with client and brand goals. Experienced in managing a team of designers, photographers, and copywriters, guiding each to achieve high-quality and cohesive outcomes across media.

Social Media Campaigns & Organic Growth

• Extensive experience in developing social-first campaigns on platforms like TikTok, Facebook, Instagram and Poshmark, effectively driving organic growth and fostering community engagement through innovative, hashtag-driven content strategies.

Market Research & Target Audience Analysis

• Proficient in conducting market research to identify audience preferences and leveraging data to shape effective, targeted campaigns that maximize engagement.

Project Management

• Skilled in overseeing multiple projects from concept to completion, meeting deadlines, and ensuring deliverables consistently exceed client expectations.

 Professional Bio

• “I’m Khephra Husser, a Creative Director, artist, and social media strategist with a deep passion for storytelling through visual media. My journey began with degrees in studio art and community arts/civic engagement, and I’ve since expanded my expertise to include content creation, brand management, and social-first campaigns. As the founder of a successful boutique on Poshmark and the creative mind behind high-engagement social media content, I combine my artistic background with data-driven strategies to create meaningful and effective campaigns.”

Notable Achievements

• TikTok campaign with 429,000 views, 95,000 likes, and viral hashtag success.

• Poshmark boutique ambassador and top-rated seller with a loyal following of 93,800.

• Developed a product launch with 700% markup and sold out within the campaign’s timeframe.

• Recognized for creating interactive, community-centric content that engages and converts.

• Created original brand concepts to help businesses grow.

Education and Background

• Degrees in studio art and community arts/civic engagement, with experience in visual merchandising, event planning, and a unique blend of art direction, branding, and social media strategy.

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